+ Frequently Asked Questions

How do I register a trademark in Japan?

A trademark application is filed with the Japan Patent Office (JPO) and examined for compliance with the applicable requirements. If accepted, registration takes effect following payment of the registration fee.

What is bad faith trademark registration in Japan?

A trademark may be challenged where the circumstances support grounds such as bad faith or other applicable invalidity grounds. The appropriate strategy depends on the facts, earlier rights and the procedural status of the mark.

How does trademark opposition work in Japan?

Unlike many jurisdictions, opposition in Japan takes place after registration. Any person may file an opposition within two months from publication of the registered trademark in the Trademark Gazette.

How do I renew a trademark in Japan?

A Japanese trademark registration is valid for 10 years from registration and can be renewed for further 10-year periods. A renewal request may be filed during the six months before expiry.

Why Register a Trademark in Japan?

Japan follows a registration-based trademark system. Securing a registration can provide exclusive rights throughout Japan for the registered goods and services.

A registered trademark can strengthen your position against unauthorised use. Japanese trademark rights may provide a basis for seeking cessation of infringing activities and, where applicable, damages.

Early filing should be considered before market entry. Businesses planning to sell, distribute, license or otherwise commercialise their brands in Japan should consider trademark protection as part of their market-entry strategy.

Japanese-language branding may require separate consideration. Where a brand will be used, pronounced or marketed through Japanese characters, a broader filing strategy may be appropriate to address those versions.

Foreign applicants generally need a representative in Japan. Through SOHO’s trusted network of local IP professionals, we coordinate trademark procedures in Japan and support clients throughout the registration process.

Trademark rights can support long-term commercial growth. Registration may support licensing, distribution, investment and expansion while providing renewable protection in the Japanese market.

How long does it take to register a trademark in Japan?

The timeframe depends on examination and whether objections arise. A straightforward application can generally proceed through examination within several months, while the exact registration timeline depends on the individual application and JPO processing. After registration, the trademark is published and may be opposed within two months.

Planning to Protect Your Brand in Japan?

Discuss your Japan trademark strategy with SOHO.